welcome to

Daily Rituals

At Daily Rituals, we go beyond wellness products. We're here to create moments for pause and reflection in today's busy world. By encouraging intentional breaks and sensory invigoration, we empower you to slow down, break free from autopilot, and find deeper purpose in each day. Our mission? Ground you in self-reflection, preparing you to reach your boldest dreams, no matter how distant they may seem.

Our mission

The wave can be seen as a metaphor for the ebb and flow of human life. Just as waves rise and fall, so do the ups and downs of our existence. We experience times of joy and abundance, as well as times of challenge and hardships.

However, like waves, our experiences are all in motion, constantly changing as we move through life. Through this lens, waves can be a powerful reminder of the impermanence of life and the importance of embracing each moment fully.

Our Branding

Erika's journey from Lithuania to the United States showcases remarkable determination and resilience. From a young age, her fascination with design and entrepreneurship set the stage for an inspiring trajectory.

Arriving in the U.S. at just fourteen, Erika faced the challenges of adapting to a new country, armed with nothing but curiosity and a thirst for achievement. Her dedication led her through community and public colleges, eventually catapulting her into esteemed positions within top-tier companies like Meta, Uber, Amazon, and others. Erika credits her success to her relentless drive to overcome obstacles and her ability to maintain inner peace during trying moments.

With Daily Rituals, Erika's goal isn’t just about selling wellness products; it is about helping people pause and reflect in the hustle of today's world. Our senses often get dulled in the rush to navigate each day, and before we know it, our lives seem to flash by. Adding intentional moments of pausing and invigorating your senses can help you slow down, break out of autopilot, and experience each day with a deeper sense of purpose. That reflection helps you remain grounded and prepares you for creating your own launchpad to chase your wildest dreams, no matter how far they may seem.

Founder’s Story